08 Apr 2011 01:02:53 pm
Types of lanyards used for marketing
Lanyards are generally used for holding identification badges, access cards, key chains, and key cards and so on. Companies have used them for a long time to hold their employees access and as identification badges because they offer great visibility. In recent times, people are starting to realise their marketing potential.

Their first and foremost use is with identification badges at the workplace. Visitors can see an employee's position, name and other pertinent details. Another great way to make use of these useful trinkets is by sending employees to conventions and other types of gatherings where potential clients may be.

How can you market products or a company?

The simplest answer is obviously to print a company logo on the lanyards. Many companies are easily identifiable by their logos as these are one of a kind or the companies are doing extremely well on the current market. Another idea is to print out a short message that is bound to attract attention from potential customers. This idea depends heavily on the type of service or product that you are offering. All is really needed is a catchy short message that conveys what your company can do for its customers.

There is more than one type to assist you convey your catchy message, logo or company name to potential customers:

• Nylon types are used to create special impression. The visuals created are better to the smooth surface. This means that any visual effect or perhaps the logo that you want to print on it, will be printed clearly and in great detail.

• Types with some camouflage patterns. These may not be as well suited for a company logo or a short promotional message as the nylon ones, but they are great for attracting people's attention. Once they have their attention, the message printed out on it can be easily viewed.

• Types that are woven. These are made out of polyester material and the message or logo is directly woven into it. This works best for simple, easy to incorporate logos.

A great deal more designs, colours and styles are available, besides the ones presented above. Taking into consideration your budget and your targeted possible viewers, you can easily acquire cheap yet effective ones(silicon, nylon, cotton) or perhaps you believe that more expensive ones are in order and that your company will benefit more from them. You can opt for manually beaded ones that have an artistic design and manufactured exquisitely. If you are willing to pay for these rather expensive trinkets then it is a good choice. If not, then even the cheaper ones are guaranteed to do their job well.

These apparently insignificant toys make thousands of people aware of their message. Potential customers will want to know more about your company and this creates brand awareness at the same time. Overall, they are a fantastic, yet inexpensive marketing tool and every company should seriously consider it. So if you want to attract more customers it’s an excellent way for doing so.

Promo Lanyards are specialists in branded and printed lanyards in a variety of materials and styles. Get your marketing or business logo on a lanyard today. Enquire for prices now
Category : General | Posted By : Promo-Lanyards |
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