12 Apr 2011   10:12:36 am
Promotional Lanyards are Becoming More Desirable to Business
The average promotional item on the market would consist of items that are used on a regular basis. These items would include pens, calendars, magnetic business cards, and calculators. However, business owners are starting to think outside the box when searching for promotional items for their marketing campaigns. They are searching for common items that have been overlooked as advertising pieces. Promotional lanyards are one of these common marketing items that business owners are starting to take notice of. They are favoured because they are inconspicuous, even though they are used every day by individuals in their personal and business lives.

Lanyards are simple objects that are designed to hold items that can be easily lost or misplaced. They act as a third hand or a third front-pocket for most individuals. Most of the time, a person will use their lanyard as a key holder. This is the best way from keeping a set of keys from being lost, since they are always hanging in front of the individual. It is normal to see lanyards being used by individuals who are in professions where keys are used quite often. Safety professionals, like correctional officers and security guards use lanyards quite often since they are usually in possession of a large number of keys.

A business in the safety industry can use this as an opportunity to promote their company. If they sell items like body armour, flashlights, pepper spray, and hand held metal detectors, they can advertise on lanyards and pass them out to security professionals. This is also a good ad medium for businesses that sell uniforms, safety glasses, and safety shoes. Their advertisement would be exposed to individuals who use and need their items every day.

Lanyards are also widely used by coaches and gym instructors. These individuals need to go in and out of private places quite often, so they need to have easy access to their keys at all times. They also use them to hold their whistle, and in some cases, the coach or instructor may have a bullhorn with a lanyard attached to it. Companies in the business of selling sporting goods have taken notice of this. It is not rare to see a sneaker company, or sporting goods store advertising on one of these items. If the coach has a big game that happens to be televised, there is the potential for millions of viewers to see that advertisement if the camera happens to focus on the coach.

Promotional lanyards have become increasingly popular with business owners as devices have become smaller. Individuals are using these items to hold their wallets and phones, along with their keys. They have also become popular amongst individuals who use small portable radios and recording devices. In this day and age, is normal to see someone using this item to hold their USB drive. Most of the time, these people are young, which means they are very social consumers. This is what makes lanyards to attractive to major businesses, and in this case, computer and technology companies.

Promo Lanyards are specialists in branded and printed lanyards in a variety of materials and styles. Get your marketing or business logo on a lanyard today. Enquire for prices now
Category : General | Posted By : Promo-Lanyards |
08 Apr 2011   01:02:53 pm
Types of lanyards used for marketing
Lanyards are generally used for holding identification badges, access cards, key chains, and key cards and so on. Companies have used them for a long time to hold their employees access and as identification badges because they offer great visibility. In recent times, people are starting to realise their marketing potential.

Their first and foremost use is with identification badges at the workplace. Visitors can see an employee's position, name and other pertinent details. Another great way to make use of these useful trinkets is by sending employees to conventions and other types of gatherings where potential clients may be.

How can you market products or a company?

The simplest answer is obviously to print a company logo on the lanyards. Many companies are easily identifiable by their logos as these are one of a kind or the companies are doing extremely well on the current market. Another idea is to print out a short message that is bound to attract attention from potential customers. This idea depends heavily on the type of service or product that you are offering. All is really needed is a catchy short message that conveys what your company can do for its customers.

There is more than one type to assist you convey your catchy message, logo or company name to potential customers:

• Nylon types are used to create special impression. The visuals created are better to the smooth surface. This means that any visual effect or perhaps the logo that you want to print on it, will be printed clearly and in great detail.

• Types with some camouflage patterns. These may not be as well suited for a company logo or a short promotional message as the nylon ones, but they are great for attracting people's attention. Once they have their attention, the message printed out on it can be easily viewed.

• Types that are woven. These are made out of polyester material and the message or logo is directly woven into it. This works best for simple, easy to incorporate logos.

A great deal more designs, colours and styles are available, besides the ones presented above. Taking into consideration your budget and your targeted possible viewers, you can easily acquire cheap yet effective ones(silicon, nylon, cotton) or perhaps you believe that more expensive ones are in order and that your company will benefit more from them. You can opt for manually beaded ones that have an artistic design and manufactured exquisitely. If you are willing to pay for these rather expensive trinkets then it is a good choice. If not, then even the cheaper ones are guaranteed to do their job well.

These apparently insignificant toys make thousands of people aware of their message. Potential customers will want to know more about your company and this creates brand awareness at the same time. Overall, they are a fantastic, yet inexpensive marketing tool and every company should seriously consider it. So if you want to attract more customers it’s an excellent way for doing so.

Promo Lanyards are specialists in branded and printed lanyards in a variety of materials and styles. Get your marketing or business logo on a lanyard today. Enquire for prices now
Category : General | Posted By : Promo-Lanyards |
04 Apr 2011   10:38:27 am
Brand it on a Printed Lanyard
Lanyards are mostly used for holding identity and membership cards so as to hang them on the neck. They enable the user to easily display their identity cards or carry keys and USB flash drives. While some lanyards can be plain, lanyards printed with company names and logos are becoming more common each day. However, the function of printed lanyards goes beyond holding identity cards. They can be used to promote businesses and companies looking to make their presence felt in meetings seminars or even trade shows. Besides company names and logos, lanyards can also be printed with a message especially if the company is promoting a specific cause.

Why use Printed Lanyards?

A business owner who is looking to promote their business may wonder why they should use lanyards.

Lanyards can be given away during seminars, tradeshows, school events and company meetings or even sold as novelty items to promote the business. They can be used within a company or meeting to distinguish between individuals from different departments or in a seminar to identify people from a certain organization. This can be done by printing different colours lanyards or designing the lanyards differently.

In a large commercial building, every time other people see the lanyards it builds the company's image. The advertising capability of the chosen lanyards will depend a lot on how wide they are. Wider lanyards make it much easier to print company names, logos and messages. When one walks around wearing a company's lanyard, they literally become a walking advertisement for the business and their products and services.

How to print Lanyards

There are various ways to print lanyards with a company name or logo. Though most people will order company lanyards online, printing can easily be done at home with desk publishing and printing tools. Lanyards can be made from a variety of materials including polyester, nylon and woven fabric and can either be breakaway or non-breakaway depending on the purpose for which they are intended. Nylon is the most popular lanyard material since it is easy to clean and is also strong.

Screen printing is one of the best methods for printing lanyards. It not only gives good results but also ensures that the images are durable. In screen printing, the design is transferred onto a fine mesh screen and then onto the lanyard. The other method of printing lanyards is hot stamping. It involves first transferring the design to a film from which the design is then transferred onto the lanyard material. Another method that is used to produce detailed text and logos is the dye sublimation process. The best thing about printing lanyards using this method is that the images last much longer.

Before ordering lanyards for a company, one must take time to research the best options available. This allows them to buy the best possible option for their money and at the same time get great bargains. Companies should also consider buying lanyards in bulk so as to enjoy cost savings.

Promo Lanyards are specialists in branded and printed lanyards in a variety of materials and styles. Get your marketing or business logo on a lanyard today. Enquire for prices now
Category : General | Posted By : Promo-Lanyards |
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