20 Jan 2011   11:12:47 am
Using a promotional lanyard can get you noticed at marketing
The key to a successful business is a good marketing plan and a good marketing plan must be multi-faceted. One of the new and upcoming marketing ploys is using a promotional lanyard. A lanyard is simply a piece of cloth, plastic that is meant to be worn around someone’s neck, wrist or shoulder or placed in a pocket. A lanyard is an easy way to promote your business message and get your name seen. Employees who wear lanyards can use them to clip their name badge to or even hold onto a USB, cell phone or camera.

There are many different ways to use a promotional lanyard as a marketing tool. Imagine that at a tradeshow potential customers saw people walking around with a brightly coloured lanyard that had your business name or logo on it. This would be an excellent way for potential customers to take notice and even potentially wear one. The main goal of promotional lanyards is to get your business noticed. Given that, most people see things 5-7 times before it becomes recognisable and/or desirable, the more lanyards you get out there the better chance you will have of getting customers to see your company.

Very few marketing tools can be used for multi-generations, any gender and style. A promotional lanyard can be customised to attract a variety of markets. You can use different colours and styles to market to different groups; a company is not locked into a one style marketing campaign. In addition, the relatively low cost of production makes changing the styles and looks affordable. With the variety of devices that we pack around with us today, everyone could use something to assist in fewer things to carry. A promotional lanyard gives customers a marketing tool with your company name on it to help in this fight.

When participating in a large event, it is imperative that your company’s logo and name gets to as many customers as possible. It is important that your marketing campaign recognise the need to be global. Promotional lanyards are an easy cost effective way to distribute your message to a large market of people and the fact that those customers can take something useful home to remember your name is a huge plus.

If participating in a charity event and you want to get your company name out associated with a good cause a promotional lanyard is a great way to get your company name out there. In addition, you can customise a lanyard to include both your company name and the cause that you are supporting. In today's tough economic times customers are more likely to spend their decreasing discretionary funds on a business that they know stand for the same causes that they stand for. Customer loyalty in these tough times is very crucial and every little bit of name recognition you can get it good. When promoting your business you want to market in a way that make sense to your company a promotional lanyard can be one of the many tools that you use.

Promo-Lanyards.net offer a range of printed and promotional lanyards along with id holders and pouches on our website. Please view our website to enquire about costing and your requirements.
Category : General | Posted By : Promo-Lanyards |
12 Jan 2011   09:10:39 am
Lanyards: Everything you Have Ever Wanted to Know
For those who do not know what a lanyard is and the variety of uses they can be put to, this article will be helpful. A lanyard is a short length of rope or cord that is used by anyone from school going children to professionals, office goers and traders. Each person has his own special purpose for using a lanyard. People have both long term and short-term uses for wearing them. The short-term uses for lanyards are trade shows, conferences, parties and other events. It is mainly for identification purposes that most people wear them. However, the major reason behind wearing ID cards is for promotional reasons. When a group of 10 or 20 people walks around sporting ID cards or other small objects, it is bound to get attention. The more attractive the card is, the more curious the visitors are going to be.

Wearing a lanyard has other purposes too. It leaves the wearer’s hands free for other important needs. The wearer doesn’t have to bother with his identification object once it is clasped to the special clip that comes with the lanyard. Women, who are more fashion conscious sometimes, wear their ID cards on beaded cords. Young people often come up with more innovative uses for a lanyard. They use it to carry their mp3 players, zip drives, mobile phones or even car keys. In fact, they can carry anything that doesn’t weigh too much. Youngsters are always looking for some innovative way to wear their badges and ID cards so this is a good option for them. It defines their personality and complements their attire.

There are companies that make their own lanyards. They put a great deal of effort into making them, because it is the best promotional gimmick they can get. The more innovative and thoughtful they are, the more response they get.

Since there are so many different varieties of such strings around, there is room for so many different styles. There are plain ones and specialty ones. Sports teams can use these specialty ones because they all have their logo attached to them. The team or company name could be custom printed on it and the whole thing looks extremely professional. The most decent and simple cord comes in the form of a metal ball chain that is elegant and yet stylish. For the strap, they can choose either a nylon one or a cotton one and choose lovely designs and sensible colour combinations. The prices for these cords depend up on the need of the wearer. There are cords that are available for as low as two dollars.

There is the break way lanyard, which is very useful when a person wants something of value near him all the time. These can be detached easily and can hold items like keys, pens and safety items like pepper spray. Carrying a pepper spray on a string or cord will make the item quite handy when women are traveling alone. The only thing the wearer has to do is to detach the spray by squeezing the two clasps of the cord.

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Category : General | Posted By : Promo-Lanyards |
07 Jan 2011   03:09:45 pm
How Business Owners are turning to Printed Lanyards
In today's market, business owners must be tactical when it comes to how much they invest in advertising. No matter where their investment may find itself, be it expos, trade shows, or within the confines of the walls of the business itself, promotional items have to be highly effective as well as cost effective. When it comes to advertising, most are following the prudent trend of utilising promotional items where the profit eventually outweighs the investment. In a race where marketing is key, and the need to be discerning of the amount invested in advertising is just as crucial, business owners are making better use of their advertising budgets by executing highly effective marketing tools; one of these include printed lanyards.

Lanyards are advantageous accessories used in varying institutions. Predominately they are adopted as a way to easily identify any individual that is an intricate member of an institution. For example, in many primary schools children must bear IDs, which are attached to the lanyards, in order to enter the school. They are also important players in the role of maintaining company security. Employees identify themselves by sporting IDs in order to enter, as well as leave, their place of work. Alternatively, placing a name with an individual's face is hardly the only point in using lanyards.

Business owners are progressively utilising printed lanyards as a means to meet a prudent advertising budget's end. Aside from t-shirts and business cards, lanyards are very efficient when it comes to marketing. They are decidedly less costly in bulk than the previously stated marketing tools, and the ways in which they can be used are much more versatile. Small business owners take advantage of these trinkets by ordering in bulk, and then handing them out as gifts to their target customers. This serves as a way and opportunity for a business owner's company logo, contact information, or any basic text to become cognizant in a customer’s mind.

Another favourable feature of lanyards is that they come in a plethora of different colours, textures, and designs.

Business owners often have their logos and company colours placed on the rope of the lanyards. There are just as many options available for the texture of the lanyards like nylon, leather, and beads. To choose the design of the lanyard, owners can talk to their choice of online vendors as well as other businesses that specialize in creating lanyards. An employee can display an ID lanyard that favours their style, or an ordinary promotional lanyard for a business customer can grab and hold their attention more easily if careful attention is put into the design. Additionally, lanyards are handy tools in keeping track of important items that would otherwise be lost.

Conclusively, it is understandable why business owners are turning to lanyards more and more. No matter what purpose they are used for, from security to promotion, owners are smart to invest in and distribute a tool that should eventually provide them with an adequate financial return.

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Category : General | Posted By : Promo-Lanyards |
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Company Personality – How To Be Likeable
The Trick To Keeping People Wearing Your Lanyard
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Promotional Lanyards Provide Consistent Brand Advertising
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